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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Nov 6, 2012

Accurate language translation alone isn’t enough to engage diverse cultural communities. Find out why when The Voice co-host Graham Machacek chats with Marie-Josée Gagnon, president and founder of, and Francis Lionnet, principal at Comment Parler Aux Anglais?  

CORE INSIGHT: Adapt languages and content to achieve culturally meaningful communications. 

This episode is delivered in English but both guests recap key points in French at the end of this podcast (at minute mark 14:22). Connect with Graham Machacek at or on LinkedIn. Marie-Josée is on Twitter in three places - @mjgagnon, @CASACOM_Mtl, @CASACOM_Toro. Francis Lionnet online: