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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Dec 3, 2012

Offering true thought leadership value can fuel your sales pipeline. Find out how as Graham Machacek uncovers strategic and practical insights with John Doerr, co-founder and president of Wellesley Hills Group in Boston. Doerr is also co-author of Professional Services Marketing and Rainmaking ConversationsGraham also gets perspective on thought leadership from Across the Pond in a new segment featuring Stephen Welch, director at Hay Group and IABC chapter president in London, England. 

CORE INSIGHT: Strike the right balance between ‘too aggressive’ and ‘not enough’ when marketing thought leadership to your audience.

The images and case study posted below are referenced in this podcast. Listen, look and learn. If you have questions for Graham Machacek, connect with him at or on LinkedIn. Reach out to John Doerr on Twitter - @JohnEDoerr – and at