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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jan 1, 2013

It's 2013 and time for marketers and communicators to take their mobile strategy beyond "apps" and start to think more strategically about how they can add value to people's lives using mobile technology. Host Danny Starr talks via Skype with Whurley from Chaotic Moon. Whurley provides listeners with a number of important questions they need to answer in order to take their mobile strategy to the next level. Learn more about Whurley here.  

Important Questions Answered: 

  • What data should you be looking at when developing your mobile strategy?
  • What in-app data should you be leveraging to make decisions about your app's usefulness?
  • When should you develop a stand-alone app and when you should use the mobile browser?
  • What are some examples of great mobile strategies communications can look to for leadership?
  • What are Whurley's thoughts on BlackBerry 10?
  • What do marketers and communicators need to be thinking about over the next few years?