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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jan 29, 2013

Blogging isn't new, yet it seems that brands have really only started to harness the influence of blogs in the last few years. If you are considering a blogger relations program, host Danny Starr discusses what you need to know about working with bloggers to tell your brand's story. If you have already engaged bloggers, the panel shares some tips on how to make sure you're getting the most bang for your buck. This week's panel includes Sherrilynne Starkie, VP of Content Marketing and Social Media at Thornley Fallis, and a blogger in her own right and Anna Epp, a professional photographer and blogger at Life Is Good At The Beach. You can learn more about Sherrilynne on her blog or on Twitter (@Sherrilynne) and Anna on her blog or on Twitter (@Beach_Mama).