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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 6, 2017

Hacking Health is a global network nowadays. It all started in Montreal a mere five years ago and grew out of a desire to put patients at the centre of health innovations, using technology as a lever. But like many non-profit organizations, attracting the right knowledge base within the volunteer ranks remains a challenge, and for whatever reason, attracting communications support is particularly difficult.

Two Hacking Health members share with host Tina Barton their remarkable progress in five years – growing from a single chapter to a multi-continent movement – what they’ve learned about communicating effectively with a “bootstrap” budget, strategies to build influence, and their invitation for IABC listeners to help Hacking Health better communicate their efforts and rally more people to improve health outcomes.

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