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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Apr 28, 2017

IABC Ottawa held an event at which representatives from six Canadian organizations talked about how they were planning to celebrate Canada’s 150th. Each speaker presented a short case study on the national campaign they were responsible for and then went into detail about how they were building creative heritage campaigns, how they came up with innovative ideas and more.

If you couldn’t make the event, fear no more. For this podcast, host Angela Prokopiak spoke with the communications professionals from three of those organizations—Kristina Martin of Actua, Elizabeth Jarvis of 4H Canada and Sophie Babinski of Apathy is Boring. And what is inspiring, these three organizations are joining in the 150 celebrations with a bit of a twist: their work with Canadian youth could make the next 150 years even brighter.

Find out how they plan to work with youth for their 150th events and what instigated those activities. We’ll also ask them how they plan to reach their audiences as well as track and evaluate their campaigns.

Listen, learn and be inspired!

Listen now!

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Connect with Angela Prokopiak and IABC Ottawa.

Leave a comment or question below, and please rate the show on iTunes!

Connect with Kristina Martin of Actua, Elizabeth Jarvis of 4H Canada and Sophie Babinski of Apathy is Boring on Twitter.

This episode was produced by Amanda Speroni of Thornley Fallis Communications.