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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jan 28, 2020

In this episode, the senior government lead at LinkedIn, Jennifer Urbanski, shares her insights on need-to-know marketing and communications trends for 2020. From how to stand out in today's content-saturated world, to the benefits of highlighting your brand or organization's human side, Jennifer's got words of wisdom for comms professionals in the private and public sector.