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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Feb 12, 2013

Our ever-expanding understanding of the human brain and how it works is changing everything from the way we live our lives to way we market products. This stuff isn't just for doctors and researchers anymore. If  you looked at the New York Times' list of bestselling books you might see John Medina's Brain Rules and if you watched Oprah Winfrey, you might have seen her interviewing Martin Lindstrom, author of Buyology.

The fascinating field of neuromarketing leverages our understanding of how the brain works to better predict how consumers will respond to brand messaging. In short, if you understand how our brain is going to respond to a message before even develop the first concept, you might have already one the battle.

Host Danny Starr is joined by Calgary-based neuromarketing practitioner Bob Baily of Francis Moran and Associates to tell you why shouldn't take it personally that consumers don't care about what you have to say about yourself, they only care about what you can do for them and why you have less than a second to get that point across.