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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Feb 26, 2013

At the most basic level, great user experience (UX) design is about helping your customers accomplish their goals. Host Danny Starr and Jeff Parks discuss what you need to know about balancing the needs of your business and the needs of your customers in a way that really puts people before pixels. Whether you have already managed a UX design project or looking to get some ideas about how you should structure one, this episode of the voice is a great introduction to the fascinating world of UX design. Jeff Parks has over 15 years of experience in the field and is on the board of directors of Information Architecture Institute, a co-creater of the Follow the UX Leader training series and a co-owner of DIGIA UX