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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Apr 10, 2013

Today’s podcast explores the art of storytelling, and how businesses could benefit from laying off the strategic throttle. Amber Naslund, a well known and respected writer and storyteller in the marketing sphere, explains how she makes time in her busy career write regularly, and shares some of the results she has seen from taking a more thoughtful approach to content creation. Amber also explains why it’s critical that businesses invest in their employees to develop their writing and storytelling talents.    

Important points worth your attention: 

00:58 Amber introduces herself.

2:30 Amber explains her creative process and how she finds time in her busy career to think deeply about a subject and consistently craft beautiful content.

5:51 Amber shares some of the results she has seen from taking a more thoughtful approach to content creation.

7:12 It’s often challenging for businesses to navigate the creative process while adhering to business goals. Amber explains why she thinks companies overthink the storytelling ethos.

9:30 Many businesses lack the creative thinkers necessary to tell great stories. Amber explains why businesses must invest in their employees to develop their writing skills. 

11:14 Amber explains how she ensures her content maintains relevancy with her audience.

12:15 How you can learn more about and connect with Amber.