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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

May 7, 2013

Sometimes we need to approach familiar concepts from a different angle in order to push our understanding forward. If you think about content marketing as "brand journalism" you might be able to come up with new and exciting ways to communicate your brand's story to your target audience. Host Danny Starr talks with veteran tech journalist and founder of Spark Media Solutions, David Spark about the concept of brand journalism and why it's so effective in connecting brands with influential people to create compelling content.