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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jun 5, 2013

Alex Reid sat down with some of the winners at the IABC Ottawa Excel Awards to explore what it takes to be a communicator today. The roster of interviewees includes:
Helene Campbell (2:25): What it took as a communicator to turn her Be an Organ Donor Twitter campaign into an international Give to Live movement.   
Kristine Simpson (9:30): How the Impaired Speed Skating Association is using a powerful communications strategy to educate the public about why it should be a sanctioned sport in the Paralympic Games. 
Tony Lyons (14:40): How he drew attention to the important information in CIRA's Factbook through visual storytelling.