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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jun 19, 2013

Tina Barton chats with Julien Smith, triple-time New York Times best-selling author, blogger, opening keynote speaker at the 2013 MarCom conference, and CEO of stealth startup company, Breather. Known for breaking the ‘rules’ and taking pride in doing so, Julien’s work is all about doing what’s necessary to stand out, being #1 in your category, and being comfortable with it. Julien’s ideas are particularly poignant for the marketing/communications industry, a profession based on perceptions, where it can be particularly difficult to “not give a f@ck!” and “flinch forward” as Julien champions.