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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Dec 18, 2013

This week on The Voice, our host Alex Reid sits down with Ann Fuller, Director of Public Relations at CHEO and Daniela Crivianu-Gaita, Vice-President and Chief Information Officer at SickKids. Ann and Daniela both spoke at the Public Sector Social Media Conference in Ottawa in November.

They both shared how they used social media in their hospitals to improve the healthcare service. By using tools like YouTube, Facebook and mobile apps, healthcare professionals could give families the information they need to understand and monitor their condition and connect with their peers. Not only does this make medical information more accessible, but it helps our healthcare professionals focus on giving families the best and most effective care.

If you’d like more information about the different resources available, here are some examples mentioned during the episode:

- The innovative work at SickKids, including the online crowdsourcing tool, WiKidea.

- The successful app myIBD

Join the conversation!

You can connect with guests @AnnFuller, Daniela via and host @TechAlly.

Leave a comment or question below, or rate the episode on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.