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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jan 21, 2014

This week on The Voice, our host Graham Machacek sits down with Richard Stiennon, founder of IT-Harvest. Richard shares with us some insights on interacting with analyst firms and discusses some opportunities for how to increase influence.

We’ll define key concepts such as the “magic quadrant” then dig into effective ways for targeting the right analysts. Richard then treats us to some examples of organizations who have successfully utilized their reach and influence.

If you’d like more information about the different resources available, here are some examples mentioned during the episode:
- You can join Richard’s lecture course on Udemy through Analyst Influence
- You can also get your copy of Richard’s book UP and to the RIGHT

Join the conversation!
You can connect with guest via email at and host @grahamxperience.
Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.