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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Feb 4, 2014

This week on The Voice, our host Tina Barton sits down with David Venn, Communications Manager at Community Foundations of Canada. David shares the behind the scenes story surrounding the creation of this innovative project and the unique communications strategies needed for engaging a nationwide network. David starts by describing how the campaign started: with a nationwide talent search dubbed “Community Idol”. He chats about the open audition process where participants from across the country submitted entries to YouTube. 2 winners were chosen to be part of the a national ad filmed in Toronto.

If you’d like more information about the campaign, here are some examples mentioned during the episode:
- Click here for the 7 Community Idol finalists
- Here is the English Nation TV ad: Community Makes You. You Make Your Community.
- Here is the French National TV ad: Votre communauté vous façonne. Vous façonnez votre communauté.
- For more information about the project itself, visit

Join the conversation!
You can connect with guest @davidjvenn and host @TinaMBarton.
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The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.