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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 5, 2014

This week on The Voice our host Tina Barton sits down with Jim Sterne, Founder of the eMetrics Summit and Chairman of the Digital Analytics Association after his talk at the IABC event The Evolution of Communication, which happened last Thursday.

Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate communications lexicon. He also discusses measuring the value of the Internet as a medium for creating and strengthening customer relationships.

Tina ends the conversation by sharing with listeners her latest discovery: Jim Sterne’s rendition of I Am the Very Model of a Modern Major-General as Modern Data Analyst. We ended the episode with a sample of this song, here is the full video.

Join the conversation! You can connect with guest @jimsterne and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.