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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Apr 29, 2014

This week on The Voice, our host  Graham Machecek sits down with Doug Michaelides, Vice President and Practice Leader, Sales and Marketing at Stratford Managers. They chat about one of Doug’s most recent blog posts: Marketers – It’s Hip to be Square! They discuss the benefits of diversifying your experience as a marketer.

 To Doug, the ideal marketing executive has experience in four areas:

1. Product or Solution Marketing (market identification and requirements, value propositions, business cases, etc.)
2. Communications (marcoms, PR, AR, IR, social media, etc.)
3. Commercial Marketing (distribution, channels and pricing, etc.)
4. Demand Generation (campaigns, lead generation, etc.)

For something fun, here’s the official video for the Huey Lewis and The News song “Hip To Be Square”:

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The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.