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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

May 14, 2014

This week on The Voice, our host Tina Barton sits down with not one but three guests to discuss Ottawa’s upcoming conference MARCOM, headlined this year by international speaker Mitch Joel, the widely popular blogger and author of Ctrl, Alt, Delete. MARCOM organizer Claire Mills is joined by two speakers, Mike Kujawski and Adrian Ebsary, to reveal some of the content people can look forward to. Now in its 16th year, MARCOM is the only conference in Canada specially designed for public sector communicators and marketers.

Mike gives a taste of new trends in social media and governance; how organizations are transforming internal structures, taking new approaches, and even creating new positions to enhance connectivity with their audience.  (Mike also reveals the position he thinks vital to social media).

Adrian wants to make data analysis accessible to everyone. He shares some of the tools he’ll be showing in his MARCOM session, intended to empower people with no coding experience to create stunning data visualizations. He also predicts the social media way of the future.

Claire concludes by highlighting some of the other speakers and themes at MARCOM.

Join the conversation!
You can check out @marcomforum and connect with guests @clairemills @mikekujawski @AJEbsary and host @TinaMBarton.

Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.