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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jun 24, 2014

This week on The Voice, our host Graham Machacek sits down with Gordon Smith, partner at Sway Digital. They discuss when and if marketers should use display advertising. 

In a press release, Gartner analysts predicted that mobile ad spending will reach $18 billion in 2014. This money is coming out of traditional budgets set aside for print and radio advertisements. In the podcast, Gordon shares his insights on the future of traditional advertising and whether it's ever better than digital options. 

For the "cheeky" park of the podcast, check out this video of the Pompeii Penis.

Join the conversation!

Connect with guest Gordon Smith and host Graham Machacek on LinkedIn.

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The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.