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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Apr 29, 2015

This week on The Voice, our host Tina Barton chats with Guy Laflamme, Head of “Ottawa 2017” Celebrations, as he shares key steps for planning a national-scale, multi-partner celebration, with tips for onboarding partners, ensuring community ownership, and leveraging the latest digital tools for user-generated, real-time content integration.