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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Dec 15, 2015

In this episode of The Voice, host Tina Barton is joined by Shopify's Brennan Loh, Head of Business Development, and Courtney Symons, Partner Marketing Manager.

Many companies pursue the hi-tech dream, but few see the success that Shopify has. Only a decade ago, the company was a modest e-commerce platform run by three guys selling snowboarding equipment. The company is now a major commerce player that serves more than 175,000 businesses in about 150 countries, employs over 800 people, and has produced $10 billion in total sales. They've scored big partner deals with Facebook, Twitter, Uber and most recently Amazon. And they have support and endorsements from major business players such as Richard Branson and Tim Ferris too.

This episode is not just about breakout startup success, but how to create an environment where innovation can let loose, how to build successful partnerships from the ground up - even when starting from scratch - and how strategic content development provides the basis for everything. Joined by Brennan Loh, Head of Business Development, and Courtney Symons, Partner Marketing Manager, we cover Shopify's path to stretching "up market", and hear a preview of what's next.

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The Voice podcast is sponsored and produced by Thornley Fallis.