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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jun 13, 2016

Ursula Gobel, Associate Vice-President, Future Challenges, Social Sciences and Humanities Research Council of Canada (SSHRC) was a seasoned and successful communicator with many achievements under her belt. Then she decided to change her career’s strategic orientation. Along the way she learned many lessons and had numerous insights. As a result of her experiences, she contends that a career in communications offers the knowledge and skills for the jobs of the future. Recently Ottawa IABC members were treated to a talk with Ursula over dinner about her career path and how the experience and skills developed in communications can help you in other potential strategic positions.

So that a wider audience might benefit from this conversation, host Angela Prokopiak, caught up with Ursula to recapture some of the highlights from that evening. If you are thinking about spreading your wings and moving beyond the communications world, take advantage of Ursula’s words of wisdom. But, caution communicators: After listening to this podcast, you might end up with the sneaking suspicion that the person most responsible for stopping you from making your next career move is looking back at you in the mirror.

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This episode was produced by Angela Prokopiak, and Ashlea McGrath of Thornley Fallis Communications.